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Travel & Tourism - United States

United States
  • The Travel & Tourism market is expected to generate a revenue of US$214.40bn in the United States by 2024.
  • The market is projected to grow at an annual growth rate (CAGR 2024-2029) of 4.37%, resulting in a market volume of US$265.50bn by 2029.
  • The Hotels market is the largest market in the market and is expected to reach a projected market volume of US$110.60bn in 2024.
  • By 2029, the number of users in the Hotels market is expected to reach 185.30m users.
  • The user penetration rate is projected to increase from 71.0% in 2024 to 81.5% in 2029.
  • The average revenue per user (ARPU) is estimated to be US$883.50.
  • By 2029, 69% of the total revenue in the Travel & Tourism market is expected to be generated through online sales.
  • In terms of global comparison, United States is projected to generate the highest revenue in the market, with a revenue of US$214.40bn in 2024.
  • The United States' Travel & Tourism industry has been greatly impacted by the COVID-19 pandemic, resulting in decreased international travel and a shift towards domestic travel.

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

Structure:

The market consists of five further markets.

  • The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
  • The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
  • The Hotels market includes stays in hotels and professionally run guest houses.
  • The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
  • The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

In-Scope

  • Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

Out-Of-Scope

  • Business trips
  • Other forms of trips (e.g. excursions, etc.)
Travel & Tourism: market data & analysis - Cover

Market Insights report

Travel & Tourism: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Travel & Tourism market in United States has been experiencing significant growth and development in recent years.

    Customer preferences:
    Travelers in the United States are increasingly seeking unique and authentic experiences, driving the demand for personalized and tailored travel packages. Additionally, there is a growing interest in sustainable and eco-friendly tourism practices among consumers.

    Trends in the market:
    One prominent trend in the United States travel market is the rise of experiential travel, where travelers prioritize activities and interactions that allow them to immerse themselves in the local culture. Furthermore, the use of technology, such as mobile apps for booking accommodations and experiences, has become increasingly popular among travelers in the country.

    Local special circumstances:
    The United States boasts a diverse range of attractions and destinations, from vibrant cities to picturesque natural landscapes, catering to a wide variety of traveler preferences. Additionally, the country's well-developed infrastructure and transportation networks make it easily accessible for both domestic and international tourists.

    Underlying macroeconomic factors:
    The strong economy in the United States has contributed to the growth of the Travel & Tourism market, as consumers have more disposable income to spend on leisure activities. Additionally, favorable government policies and initiatives to promote tourism have further supported the expansion of the market in the country.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Travel Behavior

    Most recent update: Jul 2024

    Source: Statista Market Insights

    User Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of hotels, vacation rentals, cruises, package holidays, and camping.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

    Mobility

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    Travel & Tourism: market data & analysis - BackgroundTravel & Tourism: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Global business travel - statistics & facts

    Business or corporate travel is the tourism segment that focuses on people who travel for work or professional purposes and the related tourism services. This branch also includes the meetings industry, which refers to business events, conferences, congresses, trade fairs, and exhibitions. According to the World Travel and Tourism Council (WTTC), business travel accounted for 20 percent of the global tourism expenditure in 2021. In that year, it was estimated that business travelers spent more than 740 billion U.S. dollars worldwide, with Chinese tourists topping the ranking of the biggest business travel spenders.
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