Age distribution of frequent live commerce shoppers in Latin America 2022
In Latin America, the age group of 25 to 34-year-olds constituted the largest portion of frequent live commerce shoppers in 2022, comprising 37 percent of the total. Following closely were users aged 35 to 44, who accounted for 32 percent of respondents. The remaining share of respondents was nearly evenly distributed among the youngest and oldest consumers.