Annual buy now, pay later (BNPL) spending in Sweden in 2023, with a 2029 forecast
Market modeling estimates that BNPL transactions in Sweden would be about 15 percent higher in 2024 than in 2023. This is according to a market model released in the first quarter of 2024, which placed Sweden among one of the main user markets in Europe for buy now, pay later. Sweden is Klarna's country of origin, making it one of Europe's earliest adopters of BNPL. This is reflected in Klarna's high penetration rate in the country. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world by early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.