Buy now, pay later (BNPL) use in the U.S. 2023, by age, gender, income, race
American adults with low or middle income were more likely to use BNPL than adults with higher incomes. This is according to an annual household survey in the United States, that asked about how and why consumers would be using the alternative payment option. Eight percent of respondents who had an income of 100,000 U.S. dollars or more used buy now, pay later. This was noticeably different from all other income levels, where 14 percent of respondents said they used BNPL. The source observed major difference between races, with Black and Hispanic users being significantly more common than White or Asian users.