J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowThe source forecast that, in 2023, the digital out-of-home (DOOH) subsegment will account for over one-third (or 35 percent) of the global out-of-home (OOH) advertising market value. Static outdoor ads will account for the remaining 65 percent. DOOH's share was projected to continue rising in the following two years, reaching nearly 38 percent by 2025.
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