Impact of loyalty programs on consumer buying decision in the U.S. 2022
According to the results of an April 2022 survey of consumers in the United States, 81 percent of respondents among Generation Z stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was 79 percent among baby boomers. On average, loyalty programs influenced buying decisions for nearly eight of 10 U.S. consumers.