Amazon mobile audience share in the Nordics 2023, by age group
According to geolocalized data from March 2023, Amazon's mobile audience in Nordic countries is primarily between 18 and 34 years old. Finland has the largest audience of mobile shoppers between the age of 18 to 24, at over 50 percent. Similarly, Sweden has the largest group of mobile users of adults aged 25 to 34, at roughly 58 percent.