Male shoppers were more likely than their female counterparts to purchase erotic materials and toys online, a survey conducted in the second quarter of 2023 revealed. In France, approximately 34 percent of male shoppers reported buying sex toys via digital channels, versus 27 percent for their female counterparts. Similar gender differences in online shopping for sex toys were displayed in the United States, United Kingdom, Germany, and Sweden.
Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender
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Other statistics that may interest you Sex toys e-commerce
Overview
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- Premium Statistic Size of the sex toy market worldwide 2016-2030
- Premium Statistic Retail sales share of the global sexual wellness devices market 2021, by region
- Premium Statistic Retail sales share of the sexual wellness devices market 2021, by product category
- Premium Statistic Global sexual wellness devices market 2021, by channel
- Premium Statistic Online share of the sexual wellness devices market 2019-2022, by country
- Premium Statistic Channels used to purchase sex toys online in the U.S., UK, and France 2021
Key players
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- Premium Statistic Top erotic online stores worldwide 2022
- Premium Statistic Top erotic online stores U.S. 2022
- Premium Statistic Top erotic online stores in Canada 2022
- Premium Statistic Top erotic online stores in the UK 2022
- Premium Statistic Top erotic online stores in Germany 2022
- Premium Statistic Top erotic online stores in France 2022
- Premium Statistic Top erotic online stores in the Netherlands 2022
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Reach & Traffic
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- Premium Statistic Leading sex toy websites worldwide 2024, by monthly visits
- Premium Statistic Bounce rate of leading sex toy websites worldwide 2024
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- Premium Statistic Online sex shop Eis.de traffic 2024
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Online shoppers
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- Premium Statistic Share of shoppers buying erotic materials and toys online 2023, by country
- Premium Statistic Share of shoppers buying erotic materials and toys online 2023, by generation
- Premium Statistic Share of shoppers buying sex toys online 2023, by gender
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- Premium Statistic Reasons not to purchase sexual wellness products in the U.S 2022, by generation
Further Content: You might find this interesting as well
Klarna. (November 20, 2023). Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna. "Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender." Chart. November 20, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna. (2023). Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna. "Share of Global Consumers Purchasing Sex Toys Online in Selected Countries in 2nd Quarter 2023, by Gender." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/
Klarna, Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender Statista, https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/ (last visited May 23, 2024)
Share of global consumers purchasing sex toys online in selected countries in 2nd quarter 2023, by gender [Graph], Klarna, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/1348897/sex-toys-online-shoppers-by-gender/