According to the results of a recent survey conducted in 2022, about four in five Italian consumers belonging to Generation Z stated that they would shop online more during Black Friday and Cyber Monday compared to last year. A similar share of millennial respondents stated the same.
Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation
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Klarna. (November 16, 2022). Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna. "Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation." Chart. November 16, 2022. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna. (2022). Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna. "Proportion of Consumers That Will Shop More Online during Black Friday and Cyber Monday in Italy in 2022 Compared to Last Year, by Generation." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/
Klarna, Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation Statista, https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/ (last visited May 23, 2024)
Proportion of consumers that will shop more online during Black Friday and Cyber Monday in Italy in 2022 compared to last year, by generation [Graph], Klarna, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1334306/consumers-that-will-shop-more-online-on-black-friday-and-cyber-monday-in-italy/