Online clothes and sports goods shoppers in Denmark 2008-2023
In Denmark, the share of online clothing and sports goods shoppers increased from around 41 percent in 2008 to roughly 72 percent in 2023. Although the share of shoppers has steadily grown over the survey period, there have been two minor dips in 2018 and 2020. During these years, approximately two in three Danish consumers purchased clothing and sports items via the internet.