Luxury consumers buying second-hand goods or renting by age Q1 2024
According to the results of a worldwide survey conducted with affluent consumers in the first quarter of 2024, buying goods second-hand was adopted more widely than renting them. Around 35 percent of consumers across both age groups and above said they buy second-hand goods. In contrast, only about 11 percent of consumers from the younger age group and four percent from the older age group rented goods.