During a survey fielded in Europe, the Middle East, and Africa (EMEA) in the third quarter of 2021, 45.8 percent of respondents stated that they expected mobile ads to provide them with a coupon or a discount during the Black Friday/Cyber Monday period. Approximately 26 percent expected the ads to be visually engaging.
Consumer expectations towards mobile ads during the Black Friday/Cyber Monday period in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2021
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AdColony. (October 25, 2021). Consumer expectations towards mobile ads during the Black Friday/Cyber Monday period in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2021 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1278099/expectations-mobile-ads-emea/
AdColony. "Consumer expectations towards mobile ads during the Black Friday/Cyber Monday period in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2021." Chart. October 25, 2021. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1278099/expectations-mobile-ads-emea/
AdColony. (2021). Consumer expectations towards mobile ads during the Black Friday/Cyber Monday period in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2021. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1278099/expectations-mobile-ads-emea/
AdColony. "Consumer Expectations towards Mobile Ads during The Black Friday/Cyber Monday Period in Europe, The Middle East and Africa (Emea) as of 3rd Quarter 2021." Statista, Statista Inc., 25 Oct 2021, https://www.statista.com/statistics/1278099/expectations-mobile-ads-emea/
AdColony, Consumer expectations towards mobile ads during the Black Friday/Cyber Monday period in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2021 Statista, https://www.statista.com/statistics/1278099/expectations-mobile-ads-emea/ (last visited May 23, 2024)
Consumer expectations towards mobile ads during the Black Friday/Cyber Monday period in Europe, the Middle East and Africa (EMEA) as of 3rd quarter 2021 [Graph], AdColony, October 25, 2021. [Online]. Available: https://www.statista.com/statistics/1278099/expectations-mobile-ads-emea/