According to a survey conducted in Japan in June 2023, the majority of respondents drank beer because it tastes good. While taste was one of the leading reasons for beer consumption in Japan, only 3.2 percent was influenced by advertisements of manufacturers.
Leading reasons to drink beer at home in Japan as of June 2023
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Other statistics that may interest you Beer industry in Japan
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Sales
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Expenditure
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Consumer behavior
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Brewers Association of Japan. (September 1, 2023). Leading reasons to drink beer at home in Japan as of June 2023 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1231528/japan-reason-drink-beer/
Brewers Association of Japan. "Leading reasons to drink beer at home in Japan as of June 2023." Chart. September 1, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1231528/japan-reason-drink-beer/
Brewers Association of Japan. (2023). Leading reasons to drink beer at home in Japan as of June 2023. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1231528/japan-reason-drink-beer/
Brewers Association of Japan. "Leading Reasons to Drink Beer at Home in Japan as of June 2023." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1231528/japan-reason-drink-beer/
Brewers Association of Japan, Leading reasons to drink beer at home in Japan as of June 2023 Statista, https://www.statista.com/statistics/1231528/japan-reason-drink-beer/ (last visited May 23, 2024)
Leading reasons to drink beer at home in Japan as of June 2023 [Graph], Brewers Association of Japan, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1231528/japan-reason-drink-beer/