During a late 2023 survey carried out among programmatic advertising teams from the United States, 28 percent of respondents stated their companies already had a working addressable cookieless solution; 55 percent said that such solution had been presented but they lack either scale and accuracy or adoption.
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023
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Other statistics that may interest you Third-party cookie deprecation
Overview
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- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Basic Statistic Share of global marketers who believe that cookie deprecation will occur in 2024
- Premium Statistic Global market share held by internet browsers 2012-2024, by month
- Premium Statistic Google Chrome market share in largest digital ad markets worldwide 2024
Solutions
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- Premium Statistic Share of businesses ready for cookie deprecation worldwide 2023
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Satisfaction with solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Criteria used for selecting 3rd-party cookie replacement solutions worldwide 2023
Impact
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- Premium Statistic Concern regarding the impact of cookie deprecation on business worldwide 2023
- Premium Statistic Issues cookie replacement solutions are supposed to solve worldwide 2023
- Premium Statistic Impact of third-party cookie deprecation on the ad industry worldwide 2023
- Premium Statistic Anticipated impact of cookie deprecation on business revenue worldwide 2023
- Premium Statistic Confidence to reach audiences without cookies among marketers worldwide 2023
- Premium Statistic Changes planned due to cookie deprecation worldwide 2023
Spotlight: United Kingdom
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- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
- Premium Statistic Use of GA4 in place of 3rd-party cookies in the UK 2023
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by age
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
Spotlight: United States
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- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the U.S. 2023
- Premium Statistic Shifting from third-party cookies to another identity solution in the U.S. 2023
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Identity solutions spending in the U.S. 2018-2022
- Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
- Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
- Premium Statistic Likelihood to opt out of first-party cookies 2023, by age
Further related statistics
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- Italy: key figures about web traffic with consent management system 2018
- Europe: web traffic with consent management system 2018, by country
- U.S. dollar sales of private label cookies & crackers 2016, by segment
- Packages of Murray Sugar Free cookies eaten in the U.S. 2020
- Sales volume of cookies in Canada 2013-2018
- Turkish chocolate and biscuit market value 2015 and 2020
- Sales revenue of fairtrade snacks, cookies and pastries in Sweden 2010-2016
- Colombia: cookies sales revenue 2012-2022
- Brazil: cookies import value 2018, by type & country of origin
- Mexico: show business sector online advertising share of voice 2015-2017
- Online sources of information on luxury goods in China 2011
- Monthly newly added online advertisers in China 2012
- Internet users deleting or blocking cookies in Germany 2013-2015
- Sales volume of cookies in Canada 2006-2016
- Retail sales value of cookies in China 2009-2019
- Dollar sales of the leading U.S. cookie/cookie bar mix companies 2015
- Share of brands ready for first-party IDs worldwide 2020
- Packages of Entenmann's cookies eaten in the U.S. 2020
Further Content: You might find this interesting as well
Statistics
- Italy: key figures about web traffic with consent management system 2018
- Europe: web traffic with consent management system 2018, by country
- U.S. dollar sales of private label cookies & crackers 2016, by segment
- Packages of Murray Sugar Free cookies eaten in the U.S. 2020
- Sales volume of cookies in Canada 2013-2018
- Turkish chocolate and biscuit market value 2015 and 2020
- Sales revenue of fairtrade snacks, cookies and pastries in Sweden 2010-2016
- Colombia: cookies sales revenue 2012-2022
- Brazil: cookies import value 2018, by type & country of origin
- Mexico: show business sector online advertising share of voice 2015-2017
- Online sources of information on luxury goods in China 2011
- Monthly newly added online advertisers in China 2012
- Internet users deleting or blocking cookies in Germany 2013-2015
- Sales volume of cookies in Canada 2006-2016
- Retail sales value of cookies in China 2009-2019
- Dollar sales of the leading U.S. cookie/cookie bar mix companies 2015
- Share of brands ready for first-party IDs worldwide 2020
- Packages of Entenmann's cookies eaten in the U.S. 2020
MarketingCharts. (February 22, 2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023." Chart. February 22, 2024. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. (2024). Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts. "Progress in Finding a Solution That Enables Audience Targeting in Cookieless Environments among Programmatic Teams The United States by The End of 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/
MarketingCharts, Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 Statista, https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/ (last visited June 05, 2024)
Progress in finding a solution that enables audience targeting in cookieless environments among programmatic teams the United States by the end of 2023 [Graph], MarketingCharts, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1222326/third-party-cookies-identity-solution-usa/