Visitor numbers at Sapporo Snow Festival in Japan 2012-2023
The 2023 Sapporo Snow Festival, held in Hokkaido, Japan, was attended by roughly 1.75 million visitors. This was the lowest attendance for over a decade, declining considerably compared to the previous year. The Sapporo Snow Festival, held annually during the first two weeks of February, had a 73 year long history as of 2023.