Retail advertising constituted 21 percent of OOH advertising in Poland in the second quarter of 2023. Social was the second-largest OOH sector, with a 13 percent share.
Share of out-of-home (OOH) advertising in Poland in 2nd quarter of 2023, by sector
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Other statistics that may interest you Advertising in Poland
Overview
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- Premium Statistic Average expected change in value of individual advertising models in Poland 2022
- Premium Statistic Share of media classes in the advertising market in Poland 2021-2023
- Premium Statistic Changes in advertising value in media classes in Poland 2021-2022
- Premium Statistic Revenue value of integrated advertising in video games in Poland 2021-2027
- Premium Statistic YoY change in the advertising market net worth in Poland 2012-2022
- Premium Statistic Ad spending of the print advertising industry in Poland 2020-2029
- Premium Statistic Ranking of top advertisers in Poland 2022, by reach
- Premium Statistic Ranking of top advertisers in Poland 2022, by users
Brands and products
4
- Premium Statistic Video advertisement reach in Poland 2023, by brand
- Premium Statistic Banks with highest ad expenditure in Poland 2021-2022
- Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland 2022-2023
- Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating
Radio advertising
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- Premium Statistic Traditional radio advertising spending in Poland 2020-2029
- Premium Statistic Advertising income of radio in Poland 2022-2023
- Premium Statistic Advertising income of radio stations in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Dwójka (PR2) in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on PR 24 in Poland 2023
- Premium Statistic Time and day of the week with most expensive ad spots on RMF FM in Poland 2024
Television and digital advertising
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- Premium Statistic Revenue of the traditional TV advertising industry in Poland 2020-2029
- Premium Statistic Revenue of the cinema advertising market in Poland 2021-2027
- Premium Statistic TV advertising market revenue in Poland 2021-2027
- Premium Statistic Ad spending of the digital video advertising industry in Poland 2020-2029
- Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2023
- Premium Statistic Various advertising categories in digital ad spending in Poland 2022
Online advertising
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- Premium Statistic Value of the online advertising market in Poland 2021-2027
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2022
- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2022
- Premium Statistic Market share and growth of the online advertising market in Poland 2022
- Premium Statistic Attitude toward online advertising in Poland 2022-2023
Social media advertising
8
- Premium Statistic Revenue of the social media advertising industry in Poland 2019-2028
- Premium Statistic Number of users of Facebook advertising in Poland 2020-2029
- Premium Statistic Number of users of Instagram advertising in Poland 2020-2029
- Premium Statistic Number of users of TikTok advertising in Poland 2021-2029
- Premium Statistic Social media advertising audience in Poland 2024, by gender and age
- Premium Statistic Type of companies that use influencers for advertising in Poland 2023
- Premium Statistic Change in the advertising reach of leading social media in Poland 2023
- Premium Statistic Advertising reach of leading social media in Poland 2023
Out-of-home advertising
4
- Premium Statistic Ad spending of the out-of-home advertising industry in Poland 2020-2029
- Premium Statistic Number of classic OOH advertising media in Poland 2022
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2022
- Premium Statistic Share of OOH advertising in Poland 2023, by sector
Further related statistics
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- Value of OOH advertising sales in Poland 2019-2023, by type
- YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q2 2023
- Out-of-home advertising revenue in Sweden from 2010-2019
- Peru: transport used by OOH ads consumers 2017
- Outdoor advertising revenue in Norway 2006-2016
- Monthly OOH advertising reach in selected metropolitan regions in Brazil 2023
- Out-of-home advertising revenue in Sweden 2015-2017
- Monthly reach of selected out-of-home (OOH) ad formats in Brazil 2023
- Reach of info screens in subway trains and stations in Austria 2020
- Distribution of Lamar Advertising Company's billboard revenue 2023, by category
- Mexico: DOOH ad spending 2016-2020
- Best-known OOH providers among media professionals in the Netherlands 2017
- Monthly out-of-home (OOH) advertising reach in Brazil 2018-2023
- Roadside advertising impacts during COVID-19 in the UK 2020, by city
- Roadside and bus out-of-home (OOH) ad cover by age group UK 2018
- Retail ad spend in the UK 2019-2021
Further Content: You might find this interesting as well
Statistics
- Value of OOH advertising sales in Poland 2019-2023, by type
- YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q2 2023
- Out-of-home advertising revenue in Sweden from 2010-2019
- Peru: transport used by OOH ads consumers 2017
- Outdoor advertising revenue in Norway 2006-2016
- Monthly OOH advertising reach in selected metropolitan regions in Brazil 2023
- Out-of-home advertising revenue in Sweden 2015-2017
- Monthly reach of selected out-of-home (OOH) ad formats in Brazil 2023
- Reach of info screens in subway trains and stations in Austria 2020
- Distribution of Lamar Advertising Company's billboard revenue 2023, by category
- Mexico: DOOH ad spending 2016-2020
- Best-known OOH providers among media professionals in the Netherlands 2017
- Monthly out-of-home (OOH) advertising reach in Brazil 2018-2023
- Roadside advertising impacts during COVID-19 in the UK 2020, by city
- Roadside and bus out-of-home (OOH) ad cover by age group UK 2018
- Retail ad spend in the UK 2019-2021
WirtualneMedia. (August 16, 2023). Share of out-of-home (OOH) advertising in Poland in 2nd quarter of 2023, by sector [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1069022/poland-ooh-advertising-by-sector/
WirtualneMedia. "Share of out-of-home (OOH) advertising in Poland in 2nd quarter of 2023, by sector." Chart. August 16, 2023. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1069022/poland-ooh-advertising-by-sector/
WirtualneMedia. (2023). Share of out-of-home (OOH) advertising in Poland in 2nd quarter of 2023, by sector. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1069022/poland-ooh-advertising-by-sector/
WirtualneMedia. "Share of Out-of-home (Ooh) Advertising in Poland in 2nd Quarter of 2023, by Sector." Statista, Statista Inc., 16 Aug 2023, https://www.statista.com/statistics/1069022/poland-ooh-advertising-by-sector/
WirtualneMedia, Share of out-of-home (OOH) advertising in Poland in 2nd quarter of 2023, by sector Statista, https://www.statista.com/statistics/1069022/poland-ooh-advertising-by-sector/ (last visited May 23, 2024)
Share of out-of-home (OOH) advertising in Poland in 2nd quarter of 2023, by sector [Graph], WirtualneMedia, August 16, 2023. [Online]. Available: https://www.statista.com/statistics/1069022/poland-ooh-advertising-by-sector/