Leading international hotel chain brands in Italy 2023, by number of hotels
In 2023, Best Western was the leading international hotel chain brand in Italy based on the number of hotels, with 89 establishments in the country. B&B and NH Hotels followed in the ranking. That year, Best Western also topped the list of the international hotel chain brands in Italy ranked by the number of hotel rooms.
Best Western dominates the international hotel chain group market in Italy
In 2023, Best Western not only confirmed its leadership among the chain brands, but also among the international hotel chain groups in Italy. Overall, BWH Hotels - which manages WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels - reported both the highest number of hotel establishments and the highest number of hotel rooms among international hotel chain groups in Italy in 2023.
Which Italian cities have the highest number of chain hotels?
In 2023, Rome stood out as the Italian travel destination with the highest number of chain hotels, with over 200 such establishments. Milan and Venice followed in the ranking that year, with 123 and 79 chain hotels, respectively.