Brand value of the three leading banks in the Netherlands 2015-2024
In 2024, three banks from the Netherlands made it into a top 100 of most valuable banking brands in the world. The brand value of ING was estimated at roughly 10 billion U.S. dollars, and the brand value of Rabobank at 6.6 billion U.S. dollars. With a brand value of 4.4 billion U.S. dollars, ABN AMRO was also among the 100 leading banks in the world. All three of these banks saw their brand value increase compared to the previous year. These three Dutch banks were also the leading banks in the country in terms of assets.
Banking in the Netherlands is concentrated
At the end of 2023, there were 84 banks in the Netherlands. However, most of the Dutch banking assets were to be found at only a few institutions. The five largest credit institutions in the Netherlands (which includes ING, Rabobank and ABN AMRO) together held around 84 percent of all assets.