breakdown by type shows that in-stream ads and in-feed ads were the leading types of online video ads during that year, while a breakdown by device shows that smartphones accounted for a larger part than connected TVs and PCs. It was projected that the total video ad spending would increase to more than 1.02 trillion yen by 2027.
The total online video advertising spending in Japan was estimated at 625.3 billion Japanese yen in 2023. A Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Other statistics that may interest you Online video advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2014-2023
- Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2014-2023
- Premium Statistic Online advertising expenses in Japan 2023, by type
- Premium Statistic Expenses on online advertising media in Japan 2014-2023
- Premium Statistic Expenses on online advertising media in Japan 2023, by category
Video advertising
5
- Premium Statistic Online video ad expenditure Japan 2022-2027
- Premium Statistic Online video ad expenditure Japan 2022-2027, by type
- Premium Statistic Online video ad expenditure Japan 2022-2027, by device
- Premium Statistic Expenses on online video advertising in Japan 2023, by transaction method
- Premium Statistic Share of expenses on online video advertising in Japan 2023, by transaction method
Internet usage
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- Premium Statistic Average internet usage time per weekday Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekend day Japan FY 2013-2022
- Premium Statistic Average internet usage time per weekday Japan FY 2022, by activity
- Premium Statistic Average internet usage time per weekend day Japan FY 2022, by activity
- Premium Statistic Main channels of new brand discovery Japan Q3 2023
- Premium Statistic Main channels for online brand research Japan Q3 2023
Video consumption
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- Premium Statistic Preferred types of video consumption Japan 2022
- Premium Statistic Leading devices for watching online videos Japan 2021
- Premium Statistic Leading devices for watching online videos Japan 2021, by age group
- Premium Statistic Share of internet users who watch online videos Japan Q3 2023, by type
- Premium Statistic Leading free video streaming and video sharing services Japan 2023
- Premium Statistic Favorite free video-sharing genres Japan 2021
Attitudes and behavior regarding online video advertising
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- Premium Statistic Impression of video advertising Japan 2021, by device
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Situations in which people do not skip online video advertising Japan 2021
- Premium Statistic Share of people who find digital product placements attractive Japan 2022
- Premium Statistic Share of people who find digital product placements unpleasant Japan 2022
- Premium Statistic Aspects that make digital product placements attractive Japan 2022
YouTube
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- Premium Statistic YouTube's penetration rate in Japan FY 2022, by gender
- Premium Statistic YouTube's penetration rate in Japan FY 2022, by age group
- Premium Statistic Behavior while watching YouTube videos Japan 2021, by gender
- Premium Statistic Reaction to video advertisements on YouTube in Japan 2021, by age and gender
- Premium Statistic Reaction to sponsored content of YouTubers in Japan 2021, by age and gender
- Premium Statistic Leading factors for interest in sponsored content of YouTubers Japan 2021, by gender
Further related statistics
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- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend growth in the UK 2019-2024
- Digital ad spend in Italy 2019-2020, by channel
- Digital video advertising spending in China 2014-2020
- Display advertising spending in the U.S. 2014-2019, by format
- Video ad viewability rate in Russia 2015-2016, by platform
- U.S. DTC marketers' video ad spend share 2019, by platform
- Canada digital video ad spend change 2021-2025
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Share of online video advertising spending in Ukraine 2018
- Online video advertising categories in Ukraine 2019, by volume
- In-stream and out-stream share of video ad spend in Europe 2017-2019
- Leading KPIs of video advertising campaigns delivery in Italy 2018-2019
- Leading KPIs of video advertising campaigns performance in Italy 2018-2019
- Display ad budget share in Ukraine 2019-2021, by format
- Digital video advertising spending in Hungary 2012-2022
- Italy: most seen ads during video streaming 2018, by user's age
- Video and banner ad budget share in Ukraine 2020-2021, by tool
Further Content: You might find this interesting as well
Statistics
- Digital video advertising spending growth rate in China 2014-2020
- Digital video ad spend growth in the UK 2019-2024
- Digital ad spend in Italy 2019-2020, by channel
- Digital video advertising spending in China 2014-2020
- Display advertising spending in the U.S. 2014-2019, by format
- Video ad viewability rate in Russia 2015-2016, by platform
- U.S. DTC marketers' video ad spend share 2019, by platform
- Canada digital video ad spend change 2021-2025
- Common ways of buying digital video ads by U.S. DTC marketers 2019
- Share of online video advertising spending in Ukraine 2018
- Online video advertising categories in Ukraine 2019, by volume
- In-stream and out-stream share of video ad spend in Europe 2017-2019
- Leading KPIs of video advertising campaigns delivery in Italy 2018-2019
- Leading KPIs of video advertising campaigns performance in Italy 2018-2019
- Display ad budget share in Ukraine 2019-2021, by format
- Digital video advertising spending in Hungary 2012-2022
- Italy: most seen ads during video streaming 2018, by user's age
- Video and banner ad budget share in Ukraine 2020-2021, by tool
CyberAgent. (February 21, 2024). Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent. "Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. February 21, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent. (2024). Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent. "Online Video Advertising Spending in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/
CyberAgent, Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/ (last visited June 10, 2024)
Online video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberAgent, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/332332/japan-digital-video-ad-spend/