Use of generative AI for leisure travel planning in the U.S. and Canada 2023-2024

Published by Statista Research Department, May 31, 2024

A March 2024 survey analyzed the share of leisure travelers in the United States and Canada who used generative artificial intelligence (AI) for trip inspiration or itinerary planning. As of that month, 41 percent of respondents reported having recently used generative AI for such travel purposes. This figure shows an increase of seven percentage points compared to the same survey from August 2023.

Share of leisure travelers who recently used generative artificial intelligence (AI) for travel inspiration and/or itinerary planning in the United States and Canada as of August 2023 and March 2024

© Statista 2024
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Release date

May 2024

Region

Canada, United States

Survey time period

August 2023 and March 2024

Number of respondents

approx. 2,100¹

Supplementary notes

¹ Number of respondents in March 2024 = approx. 2,100. Number of respondents in August 2023 = approx. 1,100.

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