Instagram's potential advertising reach in Israel 2024
number of Instagram users in Israel will decrease to 2.29 million in 2027.
Instagram's potential advertising reach in Israel corresponded to just over 48 percent of the country's population as of early 2024. Considering the population aged 18 years and older, the share of users that marketers could reach with ads on the social media platform stood at roughly 68 percent, while the potential advertising reach for internet users amounted to 52.3 percent. Instagram is one of the well-known social networks. However, according to estimates, the