Rakuten Insight in May 2023, approximately 56 percent of Indonesian respondents stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
According to a survey on social media influencers conducted by Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023
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Other statistics that may interest you Influencer marketing in Indonesia
Overview
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- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
- Premium Statistic Indonesia: social network penetration Q3 2023
- Basic Statistic Number of users of social media advertising in Indonesia 2019-2028
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Marketing strategies
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- Premium Statistic Most viewed content formats on social media Indonesia 2023
- Premium Statistic Frequency of running influencer campaigns Indonesia 2022
- Premium Statistic Willingness to pay for influencer collaboration products Indonesia 2023
- Premium Statistic Influencers endorsing products purchased by consumers Indonesia 2023
- Premium Statistic Factors influencing consumer purchasing decisions for new brands Indonesia 2023
- Premium Statistic Social media platforms influencing purchases Indonesia 2023, by generation
Engagement rates
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- Premium Statistic Engagement with user-generated content Indonesia 2023
- Premium Statistic Facebook influencers engagement rate Indonesia 2023, by follower count
- Premium Statistic Instagram influencers engagement rate Indonesia 2023, by follower count
- Premium Statistic TikTok influencers engagement rate Indonesia 2023, by followers count
- Premium Statistic YouTube influencers engagement rate Indonesia 2023, by follower count
Number of influencers
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- Premium Statistic Number of TikTok influencers in Indonesia 2023, by followers count
- Premium Statistic Number of Instagram influencers in Indonesia 2023, by follower count
- Premium Statistic Number of YouTube influencers Indonesia 2023, by follower count
- Premium Statistic Number of Facebook influencers Indonesia 2023, by follower count
Popular influencers
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- Premium Statistic Leading TikTok influencers Indonesia 2023, by number of followers
- Premium Statistic Leading YouTube channels Indonesia 2024, by number of subscribers
- Premium Statistic Leading Instagram accounts Indonesia 2024, by number of followers
- Premium Statistic Leading Twitch streamers Indonesia 2024, by number of followers
Consumer attitudes
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- Premium Statistic Share of people who followed social media influencers Indonesia 2023
- Premium Statistic Frequency of seeing influencer promotions before purchase Indonesia 2023
- Premium Statistic Sources of brand discovery Indonesia Q3 2023
- Premium Statistic Usage of social media for brand research Indonesia Q3 2023, by platform type
- Premium Statistic Products bought based on influencer endorsement Indonesia 2023
- Premium Statistic Impact of social media influencers on consumer buying behavior Indonesia 2023
Further Content: You might find this interesting as well
Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023." Chart. June 12, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Indonesia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023 Statista, https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/ (last visited June 10, 2024)
Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201491/indonesia-influencers-endorsing-products-purchased-by-consumers/