Spotify's global share of premium subscribers Q4 2023, by region
With a combined total of 65 percent, Europe and North America accounted for more paying Spotify subscribers than any other region in the world in the last quarter of 2023. Specifically, Europe accounted for 38 percent of the total premium subscriber count, making this region the Swedish company's strongest market. Overall, there were over 236 million paying Spotify users that quarter.