According to a survey conducted in Australia in the 12 months to July 2023, the most prevalent online product category was clothing, shoes, and fashion items, with 71 percent of online consumers purchasing such products in the last 12 months. Groceries as well as meals and takeaways were also commonly purchased by online shoppers.
Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category
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Other statistics that may interest you Online shopping behavior in Australia
Overview
6
- Premium Statistic Annual spending on goods Australia 2018-2023, by mode of purchase
- Premium Statistic Online spending on goods Australia 2023, by category
- Basic Statistic Total sales in online retailing Australia 2020-2024, by type
- Basic Statistic Share of turnover from online sales Australia 2021-2024, by segment
- Premium Statistic Distribution of online retail spending Australia 2024, by category
- Premium Statistic Annual growth in online retail spending Australia 2024, by category
Online marketplaces
6
- Premium Statistic Leading online retailers and marketplaces among online shoppers Australia 2023
- Premium Statistic Leading online marketplaces Australia 2023, by average monthly site visits
- Premium Statistic Frequency of Australian consumers buying from Amazon in 12 months to February 2023
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Online shopping behavior
6
- Premium Statistic Buying frequency of online shoppers Australia 2023
- Premium Statistic Leading reasons why shoppers made online purchases Australia 2023
- Premium Statistic Attitudes towards online shopping in Australia 2024
- Premium Statistic Sources used to discover products and brands among online shoppers Australia 2023
- Premium Statistic Products purchased online by online shoppers Australia 2023, by category
- Premium Statistic Online shopper preference for ethical and sustainable brands Australia 2023
Online grocery shopping
5
- Premium Statistic Online grocery expenditure Australia 2024, by market
- Premium Statistic Online grocery & beverage shopping by store brand in Australia 2024
- Premium Statistic Online grocery delivery service usage frequency Australia 2022, by service
- Premium Statistic Reasons for grocery shopping online vs. offline Australia 2022
- Premium Statistic Leading features shoppers value when online grocery shopping Australia 2022
Online holiday shopping
5
- Premium Statistic Black Friday sales shopping intentions Australia 2023
- Premium Statistic Intentions to shop online vs. in-store during the Black Friday sales Australia 2023
- Premium Statistic Leading reasons for conducting Christmas shopping online Australia 2023
- Premium Statistic Retailers and marketplaces Christmas gift shoppers planned to buy from Australia 2023
- Premium Statistic Shopping habits of Amazon shoppers during sales periods Australia as of February 2023
AI in online shopping
3
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10
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- Revenue of the cosmetic & beauty industry in the U.S. 2002-2022
- Leading online retailers in Southeast Asia 2020, by monthly visits
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Statistics
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- Annual revenue of China Tourism Group Duty Free 2013-2023
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IAB Australia. (September 5, 2023). Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. "Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category." Chart. September 5, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. (2023). Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia. "Products Purchased Online by Online Shoppers in Australia in The 12 Months to July 2023, by Category." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/
IAB Australia, Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category Statista, https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/ (last visited June 11, 2024)
Products purchased online by online shoppers in Australia in the 12 months to July 2023, by category [Graph], IAB Australia, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/251755/products-bought-online-by-online-buyers-in-australia/