In the third quarter of 2023, movie and TV streaming services were the most common types of digital content purchased among internet users in Japan, with almost 19 percent. Streaming services for music content followed with a 16.4 percent share of online users, overtaking individual music downloads.
Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category
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Other statistics that may interest you E-commerce in Japan
Overview
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B2B e-commerce
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B2C e-commerce
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C2C e-commerce
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Platform operators
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- Premium Statistic Visitors to most popular online retailers in Japan 2024
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Platform access
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- Premium Statistic Most popular online shop types in Japan 2022
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Shopping behavior
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- Premium Statistic Frequency of online shopping in Japan 2023
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We Are Social, & DataReportal, & Meltwater. (February 21, 2024). Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1385121/japan-share-shopper-purchase-digital-content-by-category/
We Are Social, und DataReportal, und Meltwater. "Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category." Chart. February 21, 2024. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1385121/japan-share-shopper-purchase-digital-content-by-category/
We Are Social, DataReportal, Meltwater. (2024). Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1385121/japan-share-shopper-purchase-digital-content-by-category/
We Are Social, and DataReportal, and Meltwater. "Share of Internet Users Buying Digital Content Monthly in Japan in The 3rd Quarter 2023, by Product Category." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1385121/japan-share-shopper-purchase-digital-content-by-category/
We Are Social & DataReportal & Meltwater, Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category Statista, https://www.statista.com/statistics/1385121/japan-share-shopper-purchase-digital-content-by-category/ (last visited June 11, 2024)
Share of internet users buying digital content monthly in Japan in the 3rd quarter 2023, by product category [Graph], We Are Social, & DataReportal, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1385121/japan-share-shopper-purchase-digital-content-by-category/