Statista for research & development teams
Power innovation with trusted market and consumer insights
Statista’s all-in-one platform delivers market forecasts, consumer insights, and competitor benchmarks—empowering your R&D team to reduce risks, fast-track product development, and drive smarter innovation.

Trusted by R&D teams around the world






Only 29% of leaders use data to guide new market entry—leaving growth opportunities on the table.
Without Statista
R&D teams get stuck by:
- Wasting time on scattered, outdated data
- Missing trends that disrupt industries and shift market demands
- Investing in incremental projects instead of breakthrough innovation
With Statista
Statista's insights and AI tools empower R&D leaders to:
- Detect trends before competitors and unlock future markets
- Validate product concepts faster with real-time data insights
- Prioritize high-impact projects that align with long-term strategy
WHY STATISTA
Comprehensive market and consumer data in one platform
Accelerate time-to-market
by launching products faster with actionable insights
Spot new trends first
with market forecasts and consumer insights
Build data-backed strategies
to ensure growth and success

Develop innovative product roadmaps aligned with emerging trends and market needs, backed by reliable forecasts and consumer insights.
- Track market shifts early to shape innovation
- Benchmark against competitors to refine strategies
- Align product strategies with emerging consumer needs

Stay ahead of changing market dynamics by analyzing consumer behaviors and competitor trends, supported by industry forecasts—enabling smarter product pivots and strategic market entry.
- Compare spending and brand loyalty metrics across geographies
- Analyze competitor products to refine offerings
- Use industry outlooks to predict market trends with confidence

Leverage insights across 170 industries and 150+ countries to align your product portfolio with future market needs. Our reliable forecasts help your team make informed R&D decisions to optimize growth and ROI.
- Prioritize high-growth product segments with accurate benchmarks
- Align product launches with verified market trends
- Back your product investments with trusted forecasts and insights
Success Story
“Statista provides us with exceptionally detailed information and comprehensive analyses, empowering us with a 360-degree view on markets.”
- Lim Ying, Founder, Splash and Drips Marketing
Hear more customer storiesReady to innovate with confidence?
INDIVIDUAL PLANS
Choose the best option for your needs and unlock Statista’s full potential with comprehensive insights and easy-to-use tools.
ENTERPRISE PLAN
For larger teams and organizations that need more advanced features and full access to Statista's data, along with custom solutions tailored to your business and personalized support.
KEY FEATURES
The trusted platform to drive agile R&D workflows

Expert-verified insights powered by AI
Statista’s Research AI delivers precise insights built on expert-verified market data—unlike generic AI tools—giving your R&D team the answers they need to act fast.

Easily visualize and export data
Export dynamic charts and tailored reports in formats like CSV, XLS, and JSON—making it easy for your R&D team to move from insights to impact.

Integrate with your favorite tools
Seamlessly connect Statista’s data via API to integrate insights into your workflows—keeping your R&D team focused on innovation and informed decisions.