Statista for research & development teams

Power innovation with trusted market and consumer insights

Statista’s all-in-one platform delivers market forecasts, consumer insights, and competitor benchmarks—empowering your R&D team to reduce risks, fast-track product development, and drive smarter innovation.

Statista for research & development teams

Trusted by R&D teams around the world

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Only 29% of leaders use data to guide new market entry—leaving growth opportunities on the table.

Without Statista

R&D teams get stuck by:

  • Wasting time on scattered, outdated data
  • Missing trends that disrupt industries and shift market demands
  • Investing in incremental projects instead of breakthrough innovation

With Statista

Statista's insights and AI tools empower R&D leaders to:

  • Detect trends before competitors and unlock future markets
  • Validate product concepts faster with real-time data insights
  • Prioritize high-impact projects that align with long-term strategy

WHY STATISTA

Comprehensive market and consumer data in one platform

<strong>Accelerate time-to-market</strong><br/>by launching products faster with actionable insights

Accelerate time-to-market
by launching products faster with actionable insights

<strong>Spot new trends first</strong><br/>with market forecasts and consumer insights

Spot new trends first
with market forecasts and consumer insights

<strong>Build data-backed strategies</strong><br/>to ensure growth and success

Build data-backed strategies
to ensure growth and success

<strong>Find product growth opportunities</strong> with trusted forecasts and industry insights
Find product growth opportunities with trusted forecasts and industry insights

Develop innovative product roadmaps aligned with emerging trends and market needs, backed by reliable forecasts and consumer insights.

  • Track market shifts early to shape innovation
  • Benchmark against competitors to refine strategies
  • Align product strategies with emerging consumer needs
<strong>Monitor market shifts</strong> with verified consumer and competitor insights
Monitor market shifts with verified consumer and competitor insights

Stay ahead of changing market dynamics by analyzing consumer behaviors and competitor trends, supported by industry forecasts—enabling smarter product pivots and strategic market entry.

  • Compare spending and brand loyalty metrics across geographies
  • Analyze competitor products to refine offerings
  • Use industry outlooks to predict market trends with confidence
<strong>Build future-proof</strong> product strategies with validated market intelligence
Build future-proof product strategies with validated market intelligence

Leverage insights across 170 industries and 150+ countries to align your product portfolio with future market needs. Our reliable forecasts help your team make informed R&D decisions to optimize growth and ROI.

  • Prioritize high-growth product segments with accurate benchmarks
  • Align product launches with verified market trends
  • Back your product investments with trusted forecasts and insights

Success Story

“Statista provides us with exceptionally detailed information and comprehensive analyses, empowering us with a 360-degree view on markets.”

- Lim Ying, Founder, Splash and Drips Marketing

Hear more customer stories

Ready to innovate with confidence?

INDIVIDUAL PLANS

Choose the best option for your needs and unlock Statista’s full potential with comprehensive insights and easy-to-use tools.

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ENTERPRISE PLAN

For larger teams and organizations that need more advanced features and full access to Statista's data, along with custom solutions tailored to your business and personalized support.

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KEY FEATURES

The trusted platform to drive agile R&D workflows

Expert-verified insights powered by AI

Expert-verified insights powered by AI

Statista’s Research AI delivers precise insights built on expert-verified market data—unlike generic AI tools—giving your R&D team the answers they need to act fast.

Easily visualize and export data

Easily visualize and export data

Export dynamic charts and tailored reports in formats like CSV, XLS, and JSON—making it easy for your R&D team to move from insights to impact.

Integrate with your favorite tools

Integrate with your favorite tools

Seamlessly connect Statista’s data via API to integrate insights into your workflows—keeping your R&D team focused on innovation and informed decisions.