Unlocking the Potential of Alternative Data to Gain Consumer, Market and Competitor Insights

In this webinar fromn October 26th, Eike Hartmann, Senior Director Data Insights at Statista Q, shared insights on the potential of analyzing alternative data in different industries.

Being common in the financial industry for decades, the analysis of alternative data has spread into other domains, including market research. Market and consumer insights experts can leverage alternative data sources, such as consumer reviews, online search volume by keyword, or patent filings, to uncover insights that were previously hidden. The growing availability of data, coupled with more computing power to analyze larger data sets, and the application of AI-based analytics to also analyze unstructured data, is fueling further application.

This webinar covered the following topics:
• Showcasing the potential of alternative data sources to enhance the understanding of consumer behaviors, competitor strategies, market trends, and many more use cases.
• Understanding how advanced analytics and AI play a crucial role in gathering relevant and timely insights from alternative data.
• Demonstrating real life use cases of alternative data analysis to gain consumer, market, and competitor insights.

If you have any questions, don’t hesitate to reach out to webinars@statista.com.