In the United States, Christmas is celebrated on December 25. It is a civil holiday that is enjoyed by an increasing number of non-Christians and is an integral part of the holiday season. In 2023, close to 90 percent of people in the United States stated they
, with less than one in 10 declaring that they would not be joining in with the festivities. Christmas is typically the largest economic stimulus for many nations around the world as sales increase dramatically in almost all retail areas during this time. In 2023,
were projected to have reached new highs of 957 billion U.S. dollars.
Christmas shopping: in-store or online?
In 2020, online sales during the holiday season increased by a much higher margin compared to previous years, which was largely due to the impact of COVID-19. This trend in the popularity of online shopping is set to continue in 2023, with
U.S. retail e-commerce holiday sales predicted to grow to record numbers of over 250 billion U.S. dollars. Over 60 percent of consumers in the country stated they were likely to
visit online retailers when buying gifts, making it the favorite option in 2023. Specifically, the
go-to retailer for holiday season shoppers was the usual suspect: Amazon.com. That said, four in 10 consumers were still planning to do their
holiday shopping in-store.
Consumer shopping plans
The Christmas shopping season can start as early as September and some consumers begin even earlier than that. In 2023, around half of Christmas shoppers in the United States stated
they were intending to start their shopping in October, while just about 10 percent of respondents were planning to start in December. The
average amount people in the United States believed they would spend in 2023 amounted to some 923 U.S. dollars, which is slightly less than the previous year’s budget. The rising cost of living and inflation is the main reason for a slightly subdued Christmas season expenditure. Around the world, one-third of
consumers cited inflation as their main concern during the upcoming holiday season. As of December 2022,
many Christmas season staples such as stationery and gift wraps or sugars and sweets saw inflation rates of over 10 percent.
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