TUI AG is a leading multinational travel and tourism company based in Hanover, Germany. One of the largest tourism groups worldwide and a key player in the
, it fully or partially owns 1,200 travel agencies, over 400 hotels, 16 cruise liners, and five European airlines with approximately 130 aircraft. The group has a particularly strong presence in the United Kingdom, with the
in the country reaching around 12 thousand, higher than in Germany or Spain. As of February 2024, the company operated over 300 outlets in the UK, making it one of the
Has TUI recovered from the impact of COVID-19?
Due to the impact of the coronavirus (COVID-19) pandemic on global travel and tourism,
TUI AG’s revenue worldwide declined to under five billion euros in the 2021 fiscal year, a 75 percent decline from 2019. After showing strong signs of recovery already in 2022, the company’s revenue exceeded pre-pandemic levels in 2023, peaking at around 21 billion euros. Looking at the
revenue breakdown by TUI’s operating segment, the Northern region – including tour operator activities and airlines in the UK, Ireland, and the Nordics – was the company’s most profitable segment that year, generating nearly 40 percent of total revenue. Overall, after the significant losses reported in the years following the onset of the health crisis,
TUI AG’s net income turned positive again in 2023, amounting to over 450 million euros.
Package holidays market: what are TUI’s main competitors?
According to Statista’s Consumer Insights Global survey, TUI ranked as the
main brand for package holiday bookings in the United Kingdom as of December 2023, with 30 percent of respondents reporting having purchased an all-inclusive vacation from the German-based group. While TUI also topped the list of
brands for package holiday bookings in Germany, ahead of Ab-in-den-Urlaub and Alltours, it ranked lower in other key European tourism markets. For instance, when asked about the
providers used for booking package holidays in Spain, just one percent of surveyed Spaniards mentioned TUI, while a third of the sample relied on Viajes El Corte Inglés and roughly a quarter on eDreams.
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