Lush Cosmetics is a UK-based company, founded in 1995 and headquartered in Poole, Dorset. The company deals with the production and sale of several hand-made cosmetic and personal care products, including skin, face, body, and hair care. Among their most in-demand products are bath bombs, invented by the company in 1989. Lush also prides itself on providing customers with beauty products that respect the environment, do not harm animals, and mostly contain
. A significant number of their products are in fact vegan, and all of them are labeled as vegetarian.
The company’s vision is one of a kind and is the secret to its success among consumers, whose interest in
natural cosmetics keeps on rising, as well as their awareness on topics like sustainability, animal testing, and diversity. In fact, by 2030, the global market value of cruelty-free makeup is expected to reach around
10.2 billion U.S. dollars, and many beauty enthusiasts are nowadays asking for more
vegan cosmetic products.
Company overview
Over the last decade,
Lush Cosmetics’ revenue has fluctuated, reaching its peak in 2017, when the brand generated about 995 million British pounds. As of 2021, this figure amounted to some 780.2 million British pounds. Lush operates in over 20 countries, and the United Kingdom and Europe are currently the
most lucrative areas for the company’s business, followed by Asia. This comes as no surprise, considering that there are more Lush shops located in the
United Kingdom than anywhere else.
Anti-Social Media Policy
On November 26, 2021, Lush decided to abandon most social media, including
Facebook,
TikTok, and Snapchat. The company had already attempted this in 2019, before the outbreak of the Covid-19 pandemic and the consequent need to keep on being in touch with their customers. The reason behind this decision was the necessity to protect people’s wellbeing and mental health, especially teenagers’, from the risks of social networks, as explained by the company, which is advocating for better platform guidelines. Their absence from the network could explain why there’s currently
not much buzz around the brand.
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