Television industry in the United States - statistics & facts

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Key insights

Air time revenue of national, regional, and local TV broadcasters in the U.S.
45.23bn USD
Number of TV households in the United States
125m
Estimated expenses of U.S. TV broadcasters
60.1bn USD

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Overview

  • Premium Statistic Number of TV households in the U.S. 2000-2024
  • Premium Statistic Traditional TV and home video market revenue in the U.S. 2017-2027, by segment
  • Premium Statistic Revenue of U.S. TV broadcasters 2005-2022
  • Premium Statistic Revenue of U.S. TV broadcasters 2010-2022, by source
  • Basic Statistic Expenses of U.S. television broadcasters 2007-2022
  • Basic Statistic Employment in U.S. broadcasting and content providers industry 2001-2023

Infrastructure

Advertising

  • Premium Statistic TV advertising spending in the U.S. 2011-2027
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies September 2023
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic U.S. cable and other pay TV services ad spend 2022-2023
  • Premium Statistic CTV ad spend in the U.S. 2019-2027

Online and connected TV

  • Premium Statistic TV and CTV daily viewing time in the U.S. 2019-2024
  • Premium Statistic Number of connected TV households in the U.S. 2019-2027
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2022-2024

Pay TV

  • Premium Statistic Revenue of traditional pay TV and video streaming in the U.S. 2021-2024
  • Premium Statistic Number of pay TV subscribers in the U.S. and Canada 2023-2029
  • Premium Statistic Pay TV penetration in the U.S. 2005-2023
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2026
  • Premium Statistic Cord-cutting penetration in the U.S. 2013-2024

Top networks

  • Premium Statistic Leading cable networks in the U.S. 2021-2023
  • Premium Statistic Most watched TV networks in the U.S. 2023
  • Premium Statistic Top cable news networks U.S. 2023, by number of viewers
  • Premium Statistic Most watched TV networks among adults aged 18-49 in the U.S. 2023

Companies

  • Premium Statistic Paramount's revenue 2022-2023, by type
  • Premium Statistic Comcast Corporation's revenue 2022-2023, by segment
  • Basic Statistic Global quarterly revenue of the Walt Disney Company 2022-2024, by segment
  • Premium Statistic Fox Corporation's revenue 2020-2024, by segment

Content

Consumer behavior

  • Premium Statistic Time spent watching TV and digital video in the U.S. 2021-2025
  • Premium Statistic Traditional TV and streaming viewers in the U.S. 2020-2024
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by gender
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by ethnicity
  • Premium Statistic Over-the-air TV households in the U.S. 2017-2023

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