exceeds the country's population. Following global digital trends, consumers in New Zealand are increasingly choosing to upgrade their mobile phones to smartphones. Smartphones have advanced features that allow users to access mobile internet, take high-quality photos and videos with built-in cameras, and download apps for various activities such as media consumption, gaming, banking, and online shopping.
Taking a bite of the Apple
The
leading smartphone vendors in New Zealand were Apple, Samsung, Huawei, and Oppo. Apple iPhones dominated nearly 50 percent of the market. Over the last few years, Apple NZ exceeded one billion New Zealand dollars in revenue, despite supply issues resulting from the coronavirus pandemic. While Apple and Samsung have continuously topped the market over the years, attractive smartphone offerings from Huawei and Oppo have led to greater market competition. In terms of operating systems, iOS and Android were the
most used mobile operating systems in the country, with Android holding a slightly larger market share.
Mobile service providers
The primary mobile service providers in New Zealand are Spark, Vodafone, and 2degrees. Each has its own mobile network, with slight differences in coverage in cities that are more noticeable in rural and remote areas. As of early 2022, all now offer 5G wireless broadband with varying degrees of coverage. Kiwi consumers' need for faster and more reliable mobile internet is reflected in the
average monthly mobile data usage, which has continued to increase. With digitalization on the rise, the demand for mobile internet among consumers and businesses will likely continue its upward trajectory. Mobile service providers will need to continue modernizing their networks and improving coverage to keep up and remain competitive.
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