TV advertising worldwide - statistics & facts

Choose a region:

Key insights

Share of TV in global ad spending
22.5%
TV ad revenue worldwide
132bn USD
Largest TV advertising region based on spending
North America

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Recommended statistics

Overview

North America

  • Premium Statistic TV advertising spending in North America 2000-2024
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Canada TV advertising revenue 2015-2023
  • Premium Statistic Mexico: TV advertising spending 2020-2025
  • Premium Statistic TV advertising revenue in the U.S. 2019-2027
  • Premium Statistic Consumers shopping online due to TV or film product placement in the U.S. 2023
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies September 2023

South America

  • Premium Statistic Latin America: TV ad spend 2010-2024
  • Premium Statistic Argentina: advertising spending 2021-2023, by medium
  • Premium Statistic TV advertising spending in Brazil 2022-2023, by type
  • Premium Statistic TV advertising spend in Chile 2019-2024, by type
  • Premium Statistic TV ad spend in Colombia 2018-2030

APAC

  • Premium Statistic Television ad spending APAC 2012-2024
  • Premium Statistic Ad revenue of radio and TV industry in China 2023, by segment
  • Premium Statistic TV ad expenditure in India 2019-2023
  • Premium Statistic Leading sectors in GEC advertising India H1 2024
  • Premium Statistic Market share of linear TV advertising in Indonesia 2019-2029
  • Premium Statistic TV advertising expenses in Japan 2014-2023
  • Premium Statistic Terrestrial TV ad revenue in South Korea 2015-2025, by type
  • Premium Statistic TV ad spend Thailand 2023
  • Premium Statistic Television advertisements' share of voice (SOV) in Turkey 2023, by sector

Europe

Africa

  • Premium Statistic TV ad spend in Africa 2020-2030
  • Premium Statistic MENA TV ad spend 2005-2024
  • Premium Statistic Traditional television advertising spending in Ghana 2022-2030
  • Premium Statistic Traditional television advertising spending in Kenya 2022-2030
  • Premium Statistic Traditional television advertising spending in Morocco 2022-2030
  • Premium Statistic Traditional television advertising spending in Nigeria 2022-2030
  • Premium Statistic Traditional television advertising spending in South Africa 2022-2030
  • Premium Statistic Traditional television advertising spending in Tanzania 2022-2030

Market insights

  • Premium Statistic Leading consumer trends according to marketers worldwide 2024
  • Premium Statistic Change in retail ad spend worldwide 2024, by medium
  • Premium Statistic Change in telecommunications ad spend worldwide 2024, by medium
  • Premium Statistic Change in CPG/FMCG ad spend worldwide 2024, by medium
  • Premium Statistic Change in automotive ad spend worldwide 2024, by medium
  • Premium Statistic Accepting ads if TV/ streaming subscription was cheaper worldwide 2023, by country

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)