After being struck by lockdowns and emergency measures enacted during the
, the industries commonly associated with the travel and tourism sector – transportation, hospitality, and recreation – had to face another major challenge: the dramatic increase in
. The sharp rise in consumer prices has, directly and indirectly, also affected travel and tourism, causing a surge in travel-related costs and cutting back the purchasing power of tourists. While the
declined gradually during 2023, after spiking in the previous year, a 2024 global poll indicated that inflation still ranked as one of the
. When it comes to travel and tourism, it is worth understanding how high inflation is hitting each market individually, since the sector comprises a wide range of goods and services.
Impact of inflation on travel and tourism industries across the world
The travel price index (TPI) published by the U.S. Travel Association gives an overview of the monthly price changes across different travel and tourism industries in the United States. According to the December 2023 TPI, food and drink services were among the
main drivers of inflation for the U.S. travel and tourism sector that month, with the price index rising by 5.2 percent over the previous year. Meanwhile, the
inflation rate of restaurants and cafés in European Union member countries grew by 5.9 percent in December 2023 compared to 2022.
When looking at the accommodation market, even though the
inflation rate of hotels and similar services in the EU has experienced a decreasing trend since June 2022, it remained significantly high compared to pre-pandemic figures, recording a 12-month growth of 6.8 percent in December 2023. That month, the consumer price index of catering services in the United Kingdom also reported a substantial year-over-year increment (7.3 percent), representing, together with package holidays, one of the highest
inflation rates of travel and tourism services in the UK.
Impact of inflation on travel planning and behavior
With the cost of travel and tourism services going up and consumer spending power going down, travelers are inevitably considering the risks caused by high inflation and adjusting their plans accordingly. In a September 2023 poll on the
impact of high prices on holiday plans in the U.S., nearly a third of travelers with an annual income under 50 thousand U.S. dollars mentioned planning to drive instead of flying to the trip destination. Meanwhile, Poland and the United Kingdom were the
European countries with the highest share of travelers concerned with personal finances, according to a September 2023 study. Focusing on corporate trips, a January 2024 global survey revealed that roughly six in ten travel suppliers considered the rising costs of travel as the
most significant issue for business tourism that year. This topic also ranked as the
main problem for business tourism according to travel managers, with over 70 percent of the sample being worried about the increase in travel expenses.
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