Bottled water is drinking water packaged into plastic or glass bottles. In 2023, the
generated a revenue of approximately 342 billion U.S. dollars. This figure is a big drop compared to previous years. It can probably be attributed to the coronavirus pandemic and the restrictions and lockdowns that have come with it. Out-of-home consumption was especially restricted at this time. According to estimates, it is predicted to increase over the coming years. In general, PET packaging is the
, ahead of glass bottles, and cans. Amongst all
, bottled water has the highest level of consumption. Over one-third of all packaged beverages consumed were water. Alcoholic beverages followed in second place, accounting for almost 19 percent of consumption.
Where is the biggest bottled water market?
In the
bottled water market in 2023, the United States generated the highest revenue at approximately 94 billion U.S. dollars. China and Germany followed in second and third place with around 73 and 21 billion U.S. dollars, respectively. In terms of
consumption volume, China was the leading market. It amounted to almost 28 billion gallons of bottled water, while the United States came in second place with 15 billion gallons of consumption.
Leading bottled water companies
The U.S. company Coca-Cola sells a wide range of beverages. Among other things, water is part of their range - the
sales volume thereof increased the most, reaching a growth rate of ten percent, in the Latin American region in 2022. By comparison: in the Asia Pacific region it grew only by four percent. Other big players in the bottled water market are
Danone, headquartered in France, and Nestlé, headquartered in Switzerland. Although
water was Nestlé’s worst selling category, it still generated four billion Swiss Francs in sales.
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