Fast-moving consumer goods (FMCG) are products that sell quickly at a relatively low cost. These are products that consumers regularly purchase to meet basic needs. They mainly include food, beverages, cosmetics, toiletries, and alcohol.
Given the nature of the goods, FMCG products represent a large part of state economies. Based on the Statista Consumer Market Outlook estimates, the
alone is estimated to reach 23.85 billion U.S. dollars, and the
- 2.92 billion U.S. dollars in 2023.
The FMCG market includes several other products whose trade is vital to the state. For instance, the
apparel market revenue is estimated to exceed 3.7 billion U.S. dollars, and the
footwear market revenue is expected to reach nearly 780 million U.S. dollars in 2023.
Characteristics of the Czech FMCG market
Czechia is mainly known for its automotive and engineering industry. However, it is also one of the major exporters of certain FMCG products such as
beer,
meat, and
fruit or
vegetables in the European context. In addition to food products, wearing apparel and textiles generated significant export revenue between 2020 and 2021.
Considering popular brands and consumer preferences of Czechs, both international and domestic companies play an essential role in forming the country’s FMCG landscape. In 2022, Czech companies Orion (chocolate and sweets), Kunín (dairy processing), and Vitana (food products) were the
leading FMCG brands. However, world-famous brands such as Coca-Cola, Kinder, and Pepsi played an important role too. Regarding
popular food chains, Czechia is dominated by foreign stores Lidl, Kaufland, and Albert. The annual revenues of these companies range between 60 billion and 80 billion Czech koruna.
Switch to buying FMCG online
The coronavirus (COVID-19) pandemic in Czechia did not dramatically change the FMCG market trends or revenue development. The pandemic has accelerated the ongoing transition to the online space, boosting the expansion of
e-commerce, which was only first slowed down in 2022. The growing
e-commerce food market revenue also confirms this expansion of online FMCG shopping. Moreover, 15 percent of Czechs buy
food and beverages onlinein 2022. This share went up to 22 percent when ordering meals from restaurants.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.