Stacy Jo Dixon
Research expert covering social media usage worldwide
LinkedIn - statistics & facts
The professional social networking site LinkedIn connects jobseekers, employers, companies, and brands on a single handy platform. Founded in 2002 and owned by Microsoft, LinkedIn has experienced steady growth over the past few years, attracting a diverse range of users, including everyone from young professionals to CEOs. The service has established the necessity for a global network that is focused on employment career development. LinkedIn provides a convenient means for individuals to connect with others around the globe, irrespective of whether they are seeking work, recruiting, or simply showcasing their achievements.
Although the platform has a global reach, its largest user base by far is in the United States, with 200 million users in the country. Overall, individuals from higher income households and with higher education levels are the most likely demographics to use the service. As of September 2023, 55 percent of LinkedIn users in the United States were from high-income households. Moreover, one third of all U.S. users had a bachelor's degree or equivalent, while one quarter had a master's degree.
LinkedIn: company financials
During 2022, LinkedIn generated an annual revenue of 13.8 billion U.S. dollars, an increase from 10.2 billion U.S. dollars in the previous year. For 2023, LinkedIn produced a revenue of approximately 6.44 billion U.S. dollars from its premium accounts, ranging from 29.99 U.S. dollars per month to 149.99 USD per month, based on the features that users wish to access. Like many traditional social media platforms, LinkedIn also relies on advertising to make money. It is estimated that the business network generated around 5.91 billion U.S. dollars in ad revenue in 2023.LinkedIn is inviting you to connect
In 2022, there were 571 million global LinkedIn users and 174 million LinkedIn Premium subscribers. LinkedIn members can conduct job searches, hire new employees, or make useful business connections, so it is no surprise that it is popular amongst people seeking to start their professional careers. As of January 2023, a significant share of LinkedIn’s global users, comprising 60 percent, were aged between 25 and 34 years. Additionally, 56.3 percent of LinkedIn users were men.Although the platform has a global reach, its largest user base by far is in the United States, with 200 million users in the country. Overall, individuals from higher income households and with higher education levels are the most likely demographics to use the service. As of September 2023, 55 percent of LinkedIn users in the United States were from high-income households. Moreover, one third of all U.S. users had a bachelor's degree or equivalent, while one quarter had a master's degree.
An accomplished business to business marketing tool
LinkedIn is widely recognized as a crucial social media platform for marketing purposes. In 2023, global marketers ranked LinkedIn as the third-most important social media platform for marketing. Although the platform fell behind Facebook and Instagram, it ranked ahead of YouTube and X (formerly Twitter). Furthermore, 48 percent of business-to-business (B2B) marketers said that they thought LinkedIn was the most important social media network. In total, 64 percent of all global online marketers utilized the professional network in 2023.
