Social commerce in Vietnam - statistics & facts

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Key insights

E-commerce share of total retail sales in Vietnam
7.5%
Number of online shoppers in Vietnam
57m
Share of online shoppers preferred to shop on social media and online forums in Vietnam
65%

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Current statistics on this topic

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Overview

  • Premium Statistic Internet economy size SEA 2024, by country
  • Premium Statistic E-commerce market value in Vietnam 2014-2023
  • Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2022
  • Premium Statistic Channel preference for online shopping Vietnam 2019-2022
  • Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q2 2024

Social media usage

Social commerce usage

Social commerce platforms

  • Premium Statistic Social media platforms used for shopping Vietnam 2023
  • Premium Statistic Internet users using Facebook for online shopping Vietnam Q2 2024, by generation
  • Premium Statistic Share of people using TikTok for online shopping in Vietnam Q2 2024, by generation
  • Premium Statistic Share of enterprise websites/apps integrated social media Vietnam 2023, by platform

Social commerce products

  • Premium Statistic Most purchased items among consumers on social media Vietnam 2023
  • Premium Statistic Leading FMCG categories for social commerce purchases Vietnam 2022, by value share
  • Premium Statistic Fastest-growing FMCG categories for social commerce purchases Vietnam 2022
  • Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category

Influencer marketing

Consumer behavior

  • Premium Statistic Spending per trip on FMCG via online channels Vietnam 2022, by online platform type
  • Premium Statistic Increase in online spending of consumer goods Vietnam 2022, by online platform type
  • Premium Statistic Frequency of using social commerce Vietnam 2023
  • Premium Statistic Main reasons for shopping on social media Vietnam 2023
  • Premium Statistic Main barriers to shopping on social media Vietnam 2023

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