Non-alcoholic beverages in the Nordic countries - statistics & facts

Denmark

The revenue of the non-alcoholic drinks market in Denmark increased over the last decade, and is expected to continue to grow from 2024 to 2029. Due to the COVID-19 pandemic and the restrictions that came with it, revenues were significantly lower in 2020, 2021, and 2022 than in the preceding years. Based on revenues, the soft drinks market was the leading segment in 2023, followed by juices, and bottled water. This is also reflected in consumption figures: over the past years, the consumption volume of soft drinks was always higher than that of other non-alcoholic beverages.

Finland

The Finnish non-alcoholic drinks market displayed growth as well. The years 2020 and 2022 were also exceptions here, but in the coming years the market grew and according to forecasts will grow again. The revenue of the non-alcoholic beverages market in Finland in 2024 was approximately 2.6 billion euros. The vast majority of this revenue was generated by the soft drinks segment, which accounted for around 1.5 billion euros. The trend of a steadily increasing revenue in the country goes hand in hand with the growing non-alcoholic beverages market volume.

Norway

In the neighboring country Norway, the situation was similar – soft drinks were highly popular. Measured by sales volume, soft drinks sales amounted to more than 560 million liters and were ahead of non-alcoholic beverages such as water and energy drinks. Beverages containing an alcohol share higher than 4.75 percent are only allowed to be sold by Vinmonopolet, which is the government-owned alcoholic beverage retailer. Still, Vinmonopolet does not only sell alcoholic drinks, as non-alcoholic beverages are also available. Among the most-sold alcohol-free drinks in Vinmonopolet in 2023, Balholm Sprudlande Margaret ranked first with nearly 91 thousand liters. Thomas Henry Ginger Beer and Oddbird Blanc de Blancs ranked second and third.

Sweden

The Nordic country Sweden, bordering Norway, Finland, and connected to Denmark by the Øresund/ Öresund Bridge, reached a revenue of approximately 35 billion Swedish kronor from the sales of non-alcoholic beverages in 2022. Of this amount, almost 24 billion Swedish kronor were generated by the retail sales of soft drinks, mineral waters, and juices. Systembolaget is a government-owned chain of liquor stores, mainly selling beverages with an alcohol content higher than 3.5 percent. Besides alcoholic drinks, the retailer also sells non-alcoholic beverages. In the fourth quarters of the previous years, the sales of alcohol free drinks were consistently the highest, amounting to 1.1 million liters in 2023.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by M. Ridder, Dec 12, 2024

Key insights

Revenue of the non-alcoholic drinks market in the Nordic countries
9.6bn EUR
Revenue of the soft drinks segment in the Nordic countries
7.9bn EUR
Volume of the non-alcoholic drinks market in the Nordic countries
3.5bn l
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Current statistics on this topic

Revenue of the non-alcoholic drinks industry in the Nordics 2019-2029 (in million euros)

Non-alcoholic Beverages

Revenue of the non-alcoholic drinks industry in the Nordics 2019-2029

Volume of non-alcoholic drinks in the Nordics 2018-2029 (in million liters)

Non-alcoholic Beverages

Volume of non-alcoholic drinks in the Nordics 2018-2029

Revenue of the non-alcoholic drinks market in the Nordic countries in 2024, by segment (in million euros)

Non-alcoholic Beverages

Nordic countries non-alcoholic drinks market revenue 2024, by segment

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Overview

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Retail and trade

Consumption

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Consumption

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Non-alcoholic beverages market in the Netherlands
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Non-alcoholic beverages industry in Norway
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Non-alcoholic beverages industry in Sweden
Non-alcoholic beverages industry in Sweden
Non-alcoholic beverages industry in Denmark
Non-alcoholic beverages industry in Denmark

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