Spirits market in Poland - statistics & facts
Spirits are alcoholic products that offer the highest alcohol by volume (ABV), a measure of the percentage of pure alcohol in a drink. Hard liquors are mostly made from a grain or sugar derived from either fruit or vegetables. The Statista Consumer Market Outlook estimates that the Polish spirits market revenue will increase over the coming years, exceeding 3.4 billion U.S. dollars by 2028.
When it comes to the frequency of alcohol consumption, Poles most often drank alcohol once a month or less often. Only nine percent of Poles declared that they drink alcohol every day. Men constituted the vast majority of Polish hard liquor enthusiasts; relatively fewer women enjoyed spirits consumption.
Whiskey figures among the most appreciated spirits – this comes as no surprise considering the wide variety of whiskey brands offered in stores nationwide. Especially Carrefour and Kaufland customers could choose from the most whiskey brands. The rising popularity of this distilled alcoholic beverage is also reflected in the steadily increasing quantities of imported whisky. Polish consumers especially favor Scotch and blended whiskey types, among others. Moreover, in 2023, the value of whiskey imports reached an all-time record of over 348 million U.S. dollars.
Spirits production and frequency of consumption
The excise tax rate on spirits in Poland amounted to 7.6 thousand zloty for one hectoliter of pure alcohol in the final product. It was a slight increase compared to the previous year. In 2022, 500 milliliters of pure vodka cost more than 29 zloty in Poland.When it comes to the frequency of alcohol consumption, Poles most often drank alcohol once a month or less often. Only nine percent of Poles declared that they drink alcohol every day. Men constituted the vast majority of Polish hard liquor enthusiasts; relatively fewer women enjoyed spirits consumption.
The rising popularity of whiskey
In the past few years, Poles adopted a new trend in their spirits consumption, namely choosing alcohol quality over quantity. This conclusion can be drawn when looking at the value of the luxury alcohol market in Poland, which is estimated to reach over 1.2 billion zloty in 2027, with premium spirits constituting the largest segment.Whiskey figures among the most appreciated spirits – this comes as no surprise considering the wide variety of whiskey brands offered in stores nationwide. Especially Carrefour and Kaufland customers could choose from the most whiskey brands. The rising popularity of this distilled alcoholic beverage is also reflected in the steadily increasing quantities of imported whisky. Polish consumers especially favor Scotch and blended whiskey types, among others. Moreover, in 2023, the value of whiskey imports reached an all-time record of over 348 million U.S. dollars.
