Federica Laricchia
Research expert covering the global consumer technology industry
Household appliances in Italy - statistics & facts
Take a look around your home: how many household appliances did you find? Not surprisingly, the home appliances market in Italy is worth billions of euros. The country is also home to some famous household appliances brands, such as DeLonghi. The market is divided between the large appliances and the small appliances segments, while also encompassing consumer electronics for home use.
Small appliances include small kitchen appliances, such as the ones used on counter-tops, as well as other small appliances used in the home, such as for personal care. Major appliances, also known as large appliances or white goods (seeing as it used to be the standard color for them), are comprised of larger machines, like refrigerators or modern gas stoves.
With the revenues, also the number of Italian household appliance users has increased. For instance, around 17.5 million were the small appliance users in Italy, and almost nine million those of major appliances. Furthermore, in early 2023, Italians were planning on spending between 250 and 1,000 euros on major and small household appliances.
From cooking stoves to coffee machines: Italians love household appliances
The home appliance market in Italy is a prosperous one. From cooking plates and ovens to refrigerators and food mixers, Italians want their kitchen to be well equipped, making the production value and the market size of household appliances grow. For instance, the refrigerator market size is forecast to grow in the coming years, as is that of small kitchen appliance.With the revenues, also the number of Italian household appliance users has increased. For instance, around 17.5 million were the small appliance users in Italy, and almost nine million those of major appliances. Furthermore, in early 2023, Italians were planning on spending between 250 and 1,000 euros on major and small household appliances.
Italian homes are getting smarter
With its use of connected devices to perform and automate actions and tasks in the home, setting up what is known as smart home is a trend that appears to have come to stay. In Italy, the smart home market value amounted to 770 million euros in 2022, with the smart appliances segment alone is forecast to generate just under 710 million euros in revenue by 2027. At the same time, the smart home penetration rate is expected to grow in every segment in the near future.
