Even though the coronavirus (COVID-19) pandemic's effect on customer behavior in Russia has been gradually fading out, shifts in preferences and spending budget are noticeable to date. While
, a significant drop was reported for leisure activities such as cinema, restaurants, and travel. All in all, in 2021, roughly 30 to 50 percent of
Online versus offline shopping
Preference for traditional brick-and-mortar shopping has been prevalent among Russian customers before and after the pandemic. Thus with the gradual lift of restrictions, offline retail returned to its usual rhythm. In terms of apparel and footwear purchases, most customers employed both online and offline shopping channels. However, the
average expenditure in offline outlets was somewhat prevalent to that of online stores. As for grocery shopping, Russians preferred and
spent relatively more in offline grocery stores. Moreover, in 2021, over two-fifths of surveyed
customers reported feeling safe in retail stores during the COVID-19 pandemic.
Consumer behavior
Quality was most important for Russians when choosing grocery, apparel, or personal care products in 2021. While freshness and preference for national produce were top criteria for choosing food products, customers were
inclined to save up on such purchases by actively searching for the best promotions and switching to less expensive products. Apparel and footwear were two product categories that Russian customers bought most premium or luxury items. As of 2021, at least
one-fifth of shoppers of all ages reported being brand loyalists. The younger population – aged between 16 to 29 years – was revealed to be more prone to repurchasing goods of certain brands consistently compared to customers of older ages.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
