Federica Laricchia
Research expert covering the global consumer technology industry
Consumer electronics in Italy- statistics & facts
In a digital world, it is hard to think about a life without smartphones, computers or TVs. These devices are included under the umbrella term “consumer electronics”, which describes electronic devices purchased by users for daily and personal purposes. In recent years, the Italian consumer electronics industry has fluctuated, with the market forecast to generate over 16 billion euros by 2024. Whether in-store or online, numerous consumer electronics retailers are available to customers, which compete to offer best prices and services.
Computers also play a major role in an Italian’s everyday life - especially laptops, a flourishing market in the Southern European country, especially compared to that of desktop PCs and tablets, and forecast to generate revenue of over 2.5 billion euros by 2028. Indeed, the share of Italian computer users has recently increased, particularly among younger people who were university or Ph.D. students.
Moving forward, the consumer electronics market will thrive worldwide and in Italy, with manufacturers and retailers offering new and upgraded devices to consumers for whom digitalization and interconnectivity play a key role.
Italians cannot imagine their lives without smartphones
Among all consumer electronics devices, smartphones are the most important to Italians, to the point that, during a 2023 Statista survey, around half of them stated that they could not live without one. Over the coming years, this industry is forecast to remain relatively stable. By 2026, the Italian mobile phone market is expected to generate revenues of almost ten billion U.S. dollars.Computers also play a major role in an Italian’s everyday life - especially laptops, a flourishing market in the Southern European country, especially compared to that of desktop PCs and tablets, and forecast to generate revenue of over 2.5 billion euros by 2028. Indeed, the share of Italian computer users has recently increased, particularly among younger people who were university or Ph.D. students.
IoT endorsing consumer tech devices’ popularity
Thanks to the Internet of Things (IoT) technology, which eases the creation of a customized ecosystem where devices are interconnected, the consumer electronics market in Italy is growing, and all kinds of devices keep gaining popularity. For instance, Italians use smartwatches and fitness trackers of different brands to track their health data and use smart speakers like Amazon Echo to manage their smart homes. The latest addition to the market are extended reality (XR) devices, such as AR glasses and VR headsets, with the latter expected to reach a market volume of almost 215 million units in 2024.Moving forward, the consumer electronics market will thrive worldwide and in Italy, with manufacturers and retailers offering new and upgraded devices to consumers for whom digitalization and interconnectivity play a key role.
