Social media advertising and marketing in the United States - statistics & facts
Social media – born network, raised marketplace – has been snatching marketing budgets out of U.S. marketers’ pockets. As one of the largest social media ad markets in the world, the United States generates massive social media advertising influx. In 2023 alone, social media ad spending stood at 72.3 billion U.S. dollars, with investments on track to surpass the 80-billion-dollar mark by 2026. A deeper dive into the market would explain what marketers and creators earn from social, both in terms of finances and else.
With the short-video format being an ongoing user trend, Instagram Reels and TikTok videos have gained immense popularity among American content creators. Around 28 percent of those participating in a late 2023 survey reported earning between 1,000 and 5,000 U.S. dollars from affiliate programs per year.
With artificial intelligence (AI) strongly setting foot in the creative game, creators in the United States and worldwide can aid the production and efficiency of their content. However, in 2023, only around 20 percent of them were utilizing AI tools for editing and generating images/videos. Other creative activities that have recently been supported by AI are research and design.
Younger consumers in the U.S. tend to be more and more receptive to advertising on social networks. It is in the hands of marketers and advertisers to produce ads that sustain user receptivity and simultaneously make sure that their omnipresence does not disrupt the social flow.
Creators ad AI
Together with paid search and digital video, social media made it into the top three digital channels in terms of media budget in the United States in 2024. Roughly 15 percent of digital media budgets are expected to be allocated towards social.With the short-video format being an ongoing user trend, Instagram Reels and TikTok videos have gained immense popularity among American content creators. Around 28 percent of those participating in a late 2023 survey reported earning between 1,000 and 5,000 U.S. dollars from affiliate programs per year.
With artificial intelligence (AI) strongly setting foot in the creative game, creators in the United States and worldwide can aid the production and efficiency of their content. However, in 2023, only around 20 percent of them were utilizing AI tools for editing and generating images/videos. Other creative activities that have recently been supported by AI are research and design.
Consumer attitudes
On the user’s side, as of early 2024, the most professional social media platform had the highest social media advertising reach. LinkedIn held 82 percent of the that value, followed by YouTube, with 77 percent. Next to the popularity of Meta-owned platforms and the craze around TikTok, younger American generations have claimed to do their product research mainly on Amazon and Walmart.com. Despite shopping on social media, only around 19 percent of U.S. users access them to see content from brands, as opposed to almost 60 percent who use it to keep in touch with family and friends.Younger consumers in the U.S. tend to be more and more receptive to advertising on social networks. It is in the hands of marketers and advertisers to produce ads that sustain user receptivity and simultaneously make sure that their omnipresence does not disrupt the social flow.
