Stephanie Chevalier
E-commerce research and editorial expert
Detailed statistics
Consumers having already purchased via live commerce 2023, by country
Detailed statistics
Livestream e-commerce participation and awareness 2022, by country
Detailed statistics
Main social networks for purchases during live streaming events 2022
Social media users watching livestream shopping worldwide 2023
Share of social media users in each country who watched a shopping livestream in the previous week in 2023
Consumers having already purchased via live commerce 2023, by country
Share of consumers who had already used livestream commerce to purchase an item online in selected countries worldwide in 2023
Main social networks for purchases during live streaming events 2022
Leading social media platforms where internet users purchased products during a live streaming event in 2022
Frequent live commerce users' annual spend worldwide 2022, by region
Average annual spending by frequent live commerce users worldwide in 2022, by region (in U.S. dollars)
Number of live commerce shows attended by frequent users worldwide 2022, by region
Average number of shows attended by frequent live commerce users worldwide in 2022, by region
Market value of live commerce in China 2019-2026
Market size of live streaming e-commerce in China from 2019 to 2023 with estimates until 2026 (in trillion yuan)
Share of livestreaming e-commerce in online shopping China 2017-2023
Proportion of livestreaming e-commerce's GMV in online shopping in China from 2017 to 2023
Livestreaming buyer number China 2023-2026
Forecasts of the number of livestreaming retail e-commerce buyers in China from 2023 to 2026 (in millions)
Share of online shoppers using live commerce in China 2023
Percentage of online shoppers who used livestreaming commerce in China from June 2021 to June 2023
GMV of live streaming shopping on Douyin in China 2018-2022
Transaction value of livestream commerce on Chinese short video app Douyin (Tik Tok) in China from 2018 to 2022 (in billion yuan)
GMV of live streaming shopping on Taobao in China 2017-2022
Transaction value of livestream commerce on Chinese online shopping platform Taobao in China from 2017 to 2022 (in billion yuan)
Live commerce sales in the U.S. 2022-2026
Livestreaming commerce sales in the United States between 2022 and 2026 (in billion U.S. dollars)
Interest in livestream shopping in the U.S. 2023, by gender and age
Interest in livestreaming/video e-commerce in the United States in 2023, by gender and age
Age distribution of frequent live commerce shoppers in the U.S. 2022
Distribution of frequent live e-commerce users in the United States in 2022, by age group
Most purchased categories via live commerce in the United States 2022
Most purchased product categories via live commerce in the United States in 2022
Favorite platforms for livestream shopping in the U.S. 2022
Preferred platforms to shop via livestream in the United States in 2022
Fundraising amount of live commerce platforms in the U.S. 2022
Funding received by selected livestream shopping businesses in the United States as of November 2022 (in million U.S. dollars)
Main reasons for attending live commerce events in the UK 2023
Main reasons for participating in live commerce events in the United Kingdom (UK) in 2023
Top products to watch in live commerce events in the UK 2023
Most popular products to watch in live shopping events in the United Kingdom (UK) in 2023
Most used platforms for live shopping in the UK 2023
Most used platforms for live commerce in the United Kingdom (UK) in 2023
Attitudes towards live commerce in France 2023
Attitudes towards live commerce in France in 2023
Main products and services considered for live shopping in France 2023
Main products and services that consumers interested in live commerce considered likely to buy during a shopping session in France in 2023
Most used platforms for live shopping sessions in France 2023
Most used platforms for live commerce sessions in France in 2023
Reasons and barriers to attend a live shopping session in Spain 2023
Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023
Product categories online shoppers would purchase via live shopping in Spain 2023
Main product categories online shoppers would purchase during live shopping sessions in Spain in 2023
Reasons and barriers to attend a live shopping session in Italy 2023
Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023
Product categories online shoppers would purchase via live shopping in Italy 2023
Main product categories online shoppers would purchase during live shopping sessions in Italy in 2023
Attitudes towards live commerce in Brazil 2023
Attitudes towards live commerce in Brazil in 2023
Main features of live commerce in Brazil 2023
Most attractive factors of live commerce among consumers in Brazil in 2023
Most interesting products to follow via live commerce in Brazil 2023
Most interesting products to follow during a live commerce session in Brazil in 2023
Most popular live commerce platforms in Brazil 2023
Leading platforms used to attend live commerce sessions in Brazil in 2023
Age distribution of frequent live commerce shoppers in Latin America 2022
Distribution of frequent live e-commerce users in Latin America in 2022, by age group
Most purchased categories via live commerce in Latin America 2022
Most purchased product categories via live commerce in Latin America in 2022
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