Black Friday worldwide - Statistics and Facts
Considered the beginning of the Christmas shopping season in the United States, the Friday after Thanksgiving (celebrated on the fourth Thursday of November) came to be known as Black Friday. Over the years it has become the busiest shopping day of the holiday season and the year in the country, with retailers offering special sales and offers, and stores opening particularly early. The shopping holiday has since been adopted in other parts of the world, with many consumers planning to make use of its special offers. Black Friday sales can now be found in retail stores in many countries and also has a strong presence online, alongside the Cyber Five.
In some countries, however, there are other popular shopping events taking place in November that are more closely related to those regions. In China, Singles’ Day is celebrated on November 11th, and the event has grown to be the biggest online and offline shopping day in the world. In 2021, Singles’ Day’s online transaction value amounted to over 965 billion yuan. Since 2011, Mexico has celebrated “El Buen Fin” (short for “the good weekend”) on the weekend before Mexican Revolution Day and, similarly to Black Friday, retailers offer special promotions and extended opening hours on that day.
Black Friday in different regions
Originally celebrated in the United States, Black Friday’s popularity has reached many other countries. Among them is the United Kingdom, where sales have continued to grow in recent years and shoppers are expected to spend more than 8.74 billion British pounds during Black Friday in 2023. While Black Friday is clearly a popular shopping event, many consumers across the world are considering spending less on non-food products. In Europe, the average percentage of consumers who intended to cut back on their Black Friday and holiday season spending to some degree varied from country to country.In some countries, however, there are other popular shopping events taking place in November that are more closely related to those regions. In China, Singles’ Day is celebrated on November 11th, and the event has grown to be the biggest online and offline shopping day in the world. In 2021, Singles’ Day’s online transaction value amounted to over 965 billion yuan. Since 2011, Mexico has celebrated “El Buen Fin” (short for “the good weekend”) on the weekend before Mexican Revolution Day and, similarly to Black Friday, retailers offer special promotions and extended opening hours on that day.
