Tobacco market in Scandinavia - Statistics & Facts
The tobacco industry involves the manufacture and sale of all products made from smokable and non-smokable tobacco. Smokable tobacco products are cigarettes, cigars, and loose tobacco for rolled cigarettes, pipes, and water pipes. Non-smokable tobacco products include chewing tobacco, snuff, and snus- Swedish moist snuff tobacco. Also, the latest tobacco innovations such as vaping and e-cigarettes are becoming increasingly important for the market.
In 2023, the tobacco product market in the Nordic countries generated a revenue of around 8.4 billion U.S. dollars and is expected to continue to grow, reaching approximately 8.6 billion U.S. dollars in 2027. As of 2023, revenues from the cigarettes segment accounted for the largest part of the market’s revenue. Cigarette sales were ahead of smoking tobacco, e-cigarettes, and cigars. The price per cigarette was highest, closely followed by cigars. By comparison, smoking tobacco products are significantly cheaper.
In Norway, the share of daily and occasional smokers showed an overall decreasing tendency in recent years. According to a survey, seven percent of adult respondents were daily smokers, and nine percent were occasional smokers in 2022. When it comes to smokeless tobacco, although the shares of snus users were lower, they showed a rising tendency during the same period.
The neighboring country Sweden experienced a similar development– the share of daily smokers decreased and amounted to nearly six percent as of 2022.
Major player: Swedish Match
Swedish Match AB manufactures and sells brands in the product segments smoke-free, cigars, and light cigarettes. The company is headquartered in Stockholm, Sweden and its production is located in seven countries, with the US and Scandinavia as the largest markets. From 2014 to 2022, sales of Swedish Match increased and peaked by the end of the period at approximately 22.4 billion Swedish kronor. More than half of the total company sales come from the product segment smoke-free, amounting to roughly 15.5 billion Swedish kronor in 2022.Tobacco consumption
According to a survey, smoking was generally more common among men than women in Denmark. In 2022, the share of male smokers was 22 percent, while that of female smokers was 16 percent. That year, light cigarettes seemed to be the most common type of cigarettes used by Danish smokers, followed by home-rolled, double filter as well as menthol cigarettes. By comparison, smokeless tobacco was not that common – 92 percent of respondents stated to have never used it.In Norway, the share of daily and occasional smokers showed an overall decreasing tendency in recent years. According to a survey, seven percent of adult respondents were daily smokers, and nine percent were occasional smokers in 2022. When it comes to smokeless tobacco, although the shares of snus users were lower, they showed a rising tendency during the same period.
The neighboring country Sweden experienced a similar development– the share of daily smokers decreased and amounted to nearly six percent as of 2022.
