Kasia Davies
Research expert covering the German market
Detailed statistics
Share of influencer subscribers on social media Germany 2021
Detailed statistics
Share of people following influencer product recommendations Germany 2021
Detailed statistics
Leading 10 influencers on Instagram Germany 2020, by number of followers
Distribution of influencers Germany 2020, by number of Instagram followers
Distribution of influencers in Germany in 2020, by number of Instagram followers
Average daily follower growth on influencer accounts in Germany 2020, by topic
Average daily change in follower numbers on influencer accounts in Germany in 2020, by topic
Share of influencer subscribers on social media Germany 2021
Share of the population subscribing to influencer accounts on social media in Germany in 2021
Share of people following influencer product recommendations Germany 2021
Share of the population following influencer product recommendations in Germany in 2020 and 2021
Purchase decisions based on influencers Germany 2020
Have you ever selected a brand and/ or bought a product, because you had previously seen them on an influencer's account (YouTube/ Instagram)?
Opinions on influencers earning money for product recommendations in Germany 2020
Does it bother you that influencers recommend products for money or another form of compensation?
Average market price for an influencer post in Germany 2020
Average market price for an influencer post in Germany in 2020 (in U.S. dollars)
Planned annual company budget for influencer marketing Germany 2020
What is your company's or your customer's planned annual budget for influencer marketing?
Opinions on influencer marketing advantages Germany 2020
What do you see as advantages of influencer marketing compared to traditional online marketing?
Opinions on importance of influencer marketing during COVID-19 Germany 2020
How do you evaluate the importance of influencer marketing in terms of the coronavirus (COVID-19) pandemic?
Opinions in companies on finding the right influencer Germany 2020
How do you find the right influencer?
Companies involving influencers in product or campaign development Germany 2020
Have you previously involved influencers in product or campaign development?
Share of companies with influencer marketing departments Germany 2020
Does your company have employees responsible specifically for influencer marketing?
Leading 10 influencers on Instagram Germany 2020, by number of followers
Leading 10 influencers on Instagram in Germany in January 2020, by number of followers (in millions)
Leading food influencers on Instagram in Germany 2018
Most followed food based influencers on Instagram in Germany in 2018, by number of followers (in 1,000s)*
Leading 10 YouTube channels Germany 2023, by number of subscribers
Leading 10 YouTube channels in Germany as of August 2023, by number of subscribers (in millions)
Leading 10 gaming influencers on YouTube in Germany 2023, by number of subscribers
Leading 10 gaming influencers on YouTube in Germany as of August 2023, by number of subscribers (in millions)
Leading 10 vegan influencers on YouTube Germany 2023, by number of subscribers
Leading 10 vegan influencers on YouTube in Germany as of August 2023, by number of subscribers (in 1,000)
Leading TikTok accounts Germany 2023, by number of followers
Leading TikTok accounts in Germany in 2023, by number of followers (in millions)
Share of Instagram influencers worldwide 2023, by category
Distribution of Instagram influencers worldwide in 2023, by category
Most mentioned brands on German-language Instagram worldwide 2021
Leading brands on Instagram worldwide in July 2021, by number of mentions of German-speaking influencers (in 1,000s)
Platforms with highest influencer marketing ROI worldwide 2020
Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020
Industries increasing spending on influencer marketing 2020
Share of marketers from selected industries that increased spending on influencer marketing in Germany, the United Kingdom, and the United States as of August 2020
Most popular media for influencer marketing worldwide 2021
Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020
Consumers interacting with influencers 2020, by platform
Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020
Influencer engagement rates worldwide 2020, by platform
Share of consumers engaging with influencers weekly on selected social media platforms in Germany, the United Kingdom, and the United States as of August 2020
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