Consumer electronics, such as smartphones, laptops, tablets, PCs, televisions, and wearables, have become highly accessible in Thailand. As the number of middle-class Thai households grew over the years, so has the purchasing power for consumer electronics. While
peaked in 2016, it is estimated to decrease continuously in the coming years. Key product segments contributing to Thailand's consumer electronics revenue growth included smartphones and televisions.
Ownership of leading consumer electronics in Thailand
Without a doubt, smartphones are one of the most owned consumer electronics in Thailand.
The penetration rate of smartphones in Thailand was forecast to reach more than 97 percent of the population by 2029. Some possible factors that led to this rise in smartphone usage may have resulted from an increase in the purchasing power of consumers and perhaps a wider variety of smartphones at different price ranges. Besides smartphones, televisions also have a high ownership rate, almost as much as smartphones. With the majority of Thai households owning a television, advertisers can easily contribute to the
revenue generated in Thailand's TV, radio, and multimedia segment.
The driving factors for demand in consumer electronics
During the COVID-19 pandemic, strict social-distancing regulations resulted in consumers adopting the 'new normal' way of life, leading to almost all daily activities being handled online, including schooling, remote working, online shopping, and mobile banking. This change in consumer behavior has made
consumer electronics such as laptops, tablets, and wearables highly sought-after. On top of this, the introduction of 5G infrastructures in Thailand has created a greater demand for digital products and services. Faster and more efficient internet connectivity, as a result of 5G, has partially contributed to greater use of apps and online services since consumers and business owners can manage their operations and daily tasks faster than 4G connectivity. According to a
survey on mobile device usage in Thailand conducted in August 2023, around 42 percent of respondents stated that they used a 5G connection all the time, while another 36 percent used the high-speed connection most of the time. This shows a high adoption rate of fifth-generation mobile networks in Thailand and ensures a better connectivity of consumer electronics.
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