Video games in Hungary - statistics & facts
Even though Hungary might not figure among the world's leading gaming markets, the popularity of video games is undoubtedly on the rise. This is especially the case with mobile games as easy internet access and the development of the smartphone market made them widely accessible. In 2023, mobile games accounted for nearly half of the Hungarian video game market revenue, which totaled 103 million U.S. dollars. In the same year, the number of mobile game players in the country reached 1.9 million and is expected to increase to 2.2 million by 2027.
The Hungarian video game market is forecast to continue expanding over the upcoming years, reaching a revenue of approximately 139 million U.S. dollars by 2027. Moreover, in the same year, the average revenue per user is expected to total 164 U.S. dollars.
Hungary's game development companies
One of the leading companies in the Hungarian gaming industry is Zen Studios, known for developing pinball machine games for iOS, Play Station, and Xbox. In 2023, Zen Studios recorded a revenue of approximately 2.4 billion forints, the highest among Hungarian game development companies. Invictus Games is another key player in the industry. The company initially specialized in racing simulation games for Microsoft Windows; however, since 2009, it has been focusing on mobile games. Similarly, Primal Game Studio, mostly known for developing PC games, has also been working on adding mobile and console games to its portfolio.The eSports market is expanding
The Hungarian eSports market generated an estimated revenue of 71 billion forints in 2023, with hardware and peripheral purchases accounting for the largest share. Taking advantage of the growing market, several sports clubs decided to create eSports departments that were well received within the gaming community. Moreover, since 2018, dedicated young gamers have had the opportunity to enroll in eSports-oriented high schools in Budapest. Based on earnings, in 2023, torzsi (Ádám Torzsás) was the most successful Hungarian eSports competitor. Although shooter games were most likely to appear among the most popular titles when it comes to PC games, League of Legends - an online battle arena game - was eSports players’ first choice in 2023.The Hungarian video game market is forecast to continue expanding over the upcoming years, reaching a revenue of approximately 139 million U.S. dollars by 2027. Moreover, in the same year, the average revenue per user is expected to total 164 U.S. dollars.
